We want to bring you the purest clothing & accessories you've ever felt on your skin. To do that, we delete everything you don't need. Our materials are all 100% natural. We pay special attention to a sustainable process when it comes to production and packaging. All our products are of premium quality and the well-being of people and our planet is taken into account during production. Working conditions are safe and there is fair trade and wages. We ship climate neutral. Good for you and your baby, good for the environment.